Ever feel like your baby bag is either too bulky or just not built for real-life parenting chaos? We’ve been there. That’s why we designed Carter - the sleek, compact baby backpack that somehow fits it all, without the bulk.
Chosen by hundreds of parents who love her minimalist look and maximum organisation, Carter proves petite can still mean powerful so don’t let her petite silhouette fool you.
Carter is smartly structured to carry everything you need for a day out with your little one - from nappies and clothes to toys, snacks, and wipes - all neatly stored in a spacious main compartment with multiple pockets. Her front zip pocket keeps your phone, wallet, and keys easy to grab, while side compartments hold wipes or bottles for quick access on the go.
Crafted from premium, water-resistant materials, Carter is spill-friendly, stain-resistant, and tough enough to handle whatever parenthood throws your way - while still looking stylish. With adjustable, cushioned straps, she’s comfortable enough for all-day wear and designed to suit both mums and dads.
Whether you're on school run duty, airport-bound, or heading to a café, Carter transitions effortlessly from nappy bag to everyday fashion backpack - no outfit change required.
Stroller straps are included, giving you hands-free convenience when you need it most.
Carter is more than just a baby bag - she’s a beautifully functional solution for modern parents who want practicality without compromise.
